Erosion of Eternity

Erosion of Eternity began with a single narrative gesture: sand, carried by wind and time, drifting from the deserts of the Middle East to the ruins of Rome and finally to Los Angeles Memorial Coliseum. Along its journey, this sand becomes both symbol and substance—nature’s quiet force reclaiming the built world. As it settles over Rome, erosion reveals rather than destroys: fragments of the Roman Forum, and marble figures from the Stadio dei Marmi emerge, half-buried, as if civilization could expand no further east, but nature kept moving west. This tension between human achievement and natural time is central to the thesis. Rome, chosen for its historical weight as the cultural and political capital of the ancient world, meets its contemporary counterpart in Los Angeles—today’s empire of entertainment, fashion, and spectacle. The project frames LA as the “new Rome,” where the ruins are not of stone but of image, experience, and desire. In this collision between eras, Erosion of Eternity reimagines architecture as a vessel for memory, spectacle, and impermanence—where nature and culture converge, and where time is not linear but sedimented.

A temporal spectacle unfolds at the LA Coliseum: archival Prada collections meet Fall/Winter 2025 in a four-act runway performance—Walking Down Sand Dunes, Statues & Stillness, Disappear Through Billowing Fabric, and a Final Walk on Bleachers. As the show ends, James Blake takes the field for a live performance, followed by an immersive pop-up experience beneath the arches—where fashion, memory, and atmosphere converge.